That’s the tagline for SXSW. And it couldn’t be more true.
In 2007, which was my sixth time covering SXSW, I finally went for the gold, or should I say, the Platinum. This meant that I was part of Interactive discussions, announcements, panels and parties, along with Film and Music.
Interactive was an eye-opener for me. That was the year Twitter made its big debut, and look at where we are now. The arguments on whether social media is a fad have waned as user numbers reach the hundreds of millions. As social media replaces 20 million dollar Super Bowl commercial budgets. It’s real. It’s changing every day. And it’s pretty damn exciting.