In Part 3, I hone in on more of the data revealed in the from the report, “We Know Music Fans,” by AEG and Momentum Worldwide, as featured in SXSW Music session, “Does Social Media Make Concerts Better?” as well as unique ways fans and artists are using social media to connect in person for memorable music experiences.
It’s 3:30am. My alarm goes off. Time to get up. No, not to catch a flight for an exotic holiday. It’s time to break out my laptop in the middle of the night to live stream the Arsenal match against Leicester City.
And I’m not alone. Far from it. There are Gooners (Arsenal Gunner fans) across the U.S. up at this hour, in pubs, in their pajamas, but all very intent on cheering, sharing observations, jokes, bitching and moaning in person and on Twitter with each minute of the match.
When I saw that the panel “Going Global: Taking British Sports Brands Abroad” was part of this year’s SXSW SXsports programming, it definitely resonated with what I’d seen taking place in the states over the years, especially in the area of Premier League football.
An Open Internet: The Last, Best Hope for Independent Producers – Monday, March 13, 2011
Net Neutrality has been an ongoing issue, one that Senator Al Franken has embraced full force. At SXSW Interactive 2011, Senator Franken started Monday, March 13 with his signature sense of humor laden with highly unsetting information about the future of our internet.
This audience was much more accommodating than those on the floor of the Senate or lobbyists for Comcast, and Franken took full advantage of this and the power that each individual in the audience has but may not recognize.
“I came here to warn you that the party may almost be over,” he said. “There is nothing more motivated than a corporation that thinks it is leaving money on the table. They are coming on the internet and wanting to destroy its freedom and openness. All of this is bad for consumers but an outright disaster for the independent creative community.” [Read more…]
That’s the tagline for SXSW. And it couldn’t be more true.
In 2007, which was my sixth time covering SXSW, I finally went for the gold, or should I say, the Platinum. This meant that I was part of Interactive discussions, announcements, panels and parties, along with Film and Music.
Interactive was an eye-opener for me. That was the year Twitter made its big debut, and look at where we are now. The arguments on whether social media is a fad have waned as user numbers reach the hundreds of millions. As social media replaces 20 million dollar Super Bowl commercial budgets. It’s real. It’s changing every day. And it’s pretty damn exciting.